my beach is sick, its bleeding and coughing plastic... please reduce refuse, please reuse...

In my younger days i remm. going to Juhu beach was a wonderful outing...going to a farsan store on JP Road - kadambari and picking up samosas on the way with my parents, standing in the little space between the front seat and the handle of my fathers scooter, reaching the beach, taking walks, sitting and making sand castles - more like sand caves with my foot covered in sand and then gently taking it out - eating the samosas and sometimes even masala chana bought from the local vendor...those days we didn't have a camera, but the memories are engraved in my mind, say the name Juhu beach and the picture is painted right away form me in front of me and  infact i am in the picture myself....don't need too much effort
I'm afraid this image that i have been blessed with, will it be available for the younger generating growing up in this city today? will they be able to remove the impression of long endless stretches of rubbish occupying the stretch of the entire beach here's a few shots..

 every now and then there's these dreadful days on the entire stretch of the beach between versova all the way through khar - where you will not see the sand literally....its an entire  vast spread of man-made waste and refuse...not natural but man made....its a painful sight.

 on my run today i saw all kinds of stuff lying around - toys, bags, bottles, wrappers, used condoms, broken pieces of furniture, glass pieces, utensils, belts, clothes, shoes, car tires, mattress, wallets, ladies bags, backpacks, coconuts, garlands, idols, tons and tons of plastic bags, i mean you name it and it was there...lying in the open butchering the beauty and serenity of the beach....

The refuse problem of this city is not new, and i may not be completely wrong when i say that the BMC is not doing a great job of managing the waste.
At the same time i do strongly feel that the citizens also aren't really dong an impressive job of remmebering the civic duties of living in a cimmunity!!
If the source of waste - us - get mindful of what and how much do we really need to put into that waste bin and what can actually be reused in one form or the other, and also remm. to dispose the waste appropriately - not in open "Nalas"/ out of the window - into the sewer gutters directly, i think at least some of the dump that goes straight into the Arabian sea will be reduced. In fact the BMC waste trucks go to dumping grounds designated for that sole purpose, nothing enters the Arabian- at least officially - so its safe to assume that the waste is actually coming in from the streets via various "Nalas" that open up into the sea, or whatever we dump in the name of religious rituals or sheer laziness to walk to the nearest bin and dump it there.

More details on Mumbai's waste management problem can be found on google in abundance, below are a couple of links i looked up:
http://www.mumbaimania.in/2008/08/mumbais-waste-disposal-problems.html

http://www.burhanifoundationindia.org/newsletters/Vol6_Issue12.pdf